Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. New White Paper: Game Apps in Japan download for FREE >>. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Lets dig a bit deeper into the data to find out. Well, once again, the data holds some surprises. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Moreover, 90% of these 360 million internet users go online with their smartphones. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Statista. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. View all stats Browser You need a Statista Account for unlimited access. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. . Social media has given brands more ways than ever to connect with customers. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. There's Beams, Spotify Podcasts, Twitter Space and more. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. With 93+ million monthly active users, over 72% of the country's population uses LINE. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. And the number of internet users is still growing, too. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). The company . We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Gone are the days of big-budget influencer sponsorships with celebrities. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Listen up, marketers! What's new and trending on the blog? Please do not hesitate to contact me. The favourite social media platforms of South-East Asia's young adults. Clicking on the following button will update the content below. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. By May 2022, Clubhouse saw over 680,000 monthly downloads. Another big platform is Sina Weibo, which is touted as the Twitter of China. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Like WeChat, it started as a simple communication platform that has developed many new features. Feeling the need for speed in your video content marketing strategy? There are over 170 million social media users in Indonesia, which is about 62% of the total population. Statista assumes no Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT But which specific platforms attract the greatest share of the regions younger users? And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Get full access to all features within our Business Solutions. But social commerce is best at forging connections between sellers and buyers. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. As a Premium user you get access to the detailed source references and background information about this statistic. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Kakaotalk is next, with 80.1%. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. MPA joins industry leaders to discuss decarbonisation strategies. When expanded it provides a list of search options that will switch the search inputs to match the current selection. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. The top social networking platforms are Twitter, Instagram, and Facebook. Access to this and all other statistics on 80,000 topics from, Show sources information This micro-blogging platform has over 560 million monthly active users. The ideal entry-level account for individual users. As elsewhere, social media is massively popular across Southeast Asia. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. 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